Pricing Strategies for Small Business

Pricing Strategies for Small Business

Book - 2008
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Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices by $1.00, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business. Learn how to choose a price strategy for your product or service so you get the best results for your business.

Independent Publishing Group
Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as the lowest price wins. Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers? disposable income all come into play. The book shows readers step by step how to choose the right prices for their products and services, and covers the following topics: Psychological pricing; Price skimming; Penetration pricing; Cost plus markup; and Multiple unit pricing.

Publisher: North Vancouver, B.C. : International Self-Counsel Press, c2008
Edition: 1st ed
ISBN: 9781551807973
Branch Call Number: 658.816 GRE
658.816 GRE
Characteristics: xvii, 198 p. : ill. ; 25 cm


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