The Science of Fear

The Science of Fear

How the Culture of Fear Manipulates your Brain

Book - 2009
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Penguin Putnam
“An invaluable resource for anyone who aspires to think clearly” (The Guardianfrom the New York Times bestselling author of Superforecasting and Future Babble

From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.

“Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist
 
“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)
 
“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational

Random House, Inc.
A timely and entertaining psychological look at why we're afraid and what to do about it

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.

Baker & Taylor
Cites a high prevalence of fear in spite of the modern world's unprecedented health and safety levels, offering insight into the scientific principles of fear while dissecting fear-causing issues that are manipulating people today, in a report by an Amnesty International Media Award-winning writer that demonstrates how irrational fear is based on miscalculated interpretations of ancient instincts. Reprint.

Baker
& Taylor

An analysis of the scientific causes of irrational fear offers insight into the brain's role in causing people to experience and react to fear, in a report that explains how heightened fear in the post-9/11 world is dangerously intersecting with biologically driven responses.

Publisher: New York, N.Y. : Plume, 2009, c2008
ISBN: 9780452295469
0452295467
Branch Call Number: 152.46 GAR
Characteristics: 350 p. ; 22 cm

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