How Starbucks Fought for Its Life Without Losing Its Soul

Book - 2011
Average Rating:
Rate this:
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Publisher: Emmaus, Pa. : Rodale, c2011
ISBN: 9781605292885
Branch Call Number: 647.95 SCH
Characteristics: xv, 350 p., [16] p. of plates : col. ill. ; 24 cm
Additional Contributors: Gordon, Joanne


From the critics

Community Activity


Add a Comment
Jul 04, 2019

I'm a total sucker for Howard Schultz's SBUX sales pitch. :-)

Jan 11, 2017

I really enjoyed reading this book. It was interesting to read about one of the founder's of Starbucks and how he came about making the decisions he made as CEO and founder to keep the core values Starbucks has as well as making it keep up with the times. It is a book I would not mind reading again to gain even further knowledge on what it takes to run a successful business. Great read and would recommend to anyone who is itching for a good biography.

Jul 01, 2012

The lessons in this book are good, but sometimes feel almost "too good to be true". Really? Everyone got along that well for a week in New Orleans and with the over-the-top leadership transformations? The parting of some of the executives because of some of Schultz's beliefs and actions seem more realistic. Otherwise, mostly reads like someone who has something to prove when most everyone else doesn't really care.

adagarcon May 19, 2012

Starbucks ducks! Yes the company makes it through the tumultuous recession of 2008. However, Schultz doesn't provide any compelling details about what really makes him an extraordinary leader at this time of crisis. Rather, the book is filled with meaninglessful fodder, that in hindsight makes one skeptical all the more so, of the Starbucks ethos. A quick and easy read, but that about sums it up.

Mar 11, 2012

A good read about Starbuck's turnaround. I do agree that Schultz comes across as being a bit egomaniacal, but he does give a great deal of credit to his staff.

Nov 02, 2011

This man, Howard Schultz, is passionate about coffee and about his company. I felt breathless as I read all the action that he initiated in 2008 to bring new life to Starbucks. I admire his drive and determination and hope that his professed concern for his employees (partners as he calls them) is genuine. It appears to be. What other U.S. company provides health care for staff 20 hours or more per week. Focusing on the customer and their experience and remaining true to his original vision is inspiring. Makes me wish I liked coffee more.

Sep 14, 2011

Business stories, especially success stories, can be exciting, but unfortunately this book reads more like a textbook than a personal memoir. Schultz is more concerned about naming staff and random work incidents than maintaining pace or narrative. Much more interesting are the brief times he reveals something personal, like the fact that his father was fired when he broke his hip at work, which spurred Schultz to enshrine employee benefits at Starbucks.

Unfortunately "Onward" was written with an eye to posterity rather than an ear for narrative. For someone who thinks passion is the key to a successful business, Schultz misses a chance to reveal his own depths of personality and really engage the reader.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at BPL

To Top