Tell to Win

Tell to Win

Connect, Persuade, and Triumph With the Hidden Power of Story

Book - 2011
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Random House, Inc.
Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:

*Capture your audience’s attention first, fast and foremost

*Motivate your listeners by demonstrating authenticity

*Build your tell around “what’s in it for them”

*Change passive listeners into active participants

*Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong


To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Baker & Taylor
Draws on hundreds of interviews with business and entertainment leaders as well as prominent intellectuals to reveal how to use purposeful storytelling skills to promote professional success.

Baker
& Taylor

The founder of Mandalay Entertainment draws on hundreds of interviews with business and entertainment leaders as well as forefront intellectuals in an anecdotal guide that reveals how to use purposeful storytelling skills to promote professional success.

Publisher: New York : Crown Business, c2011
Edition: 1st ed
ISBN: 9780307587954
0307587959
Branch Call Number: 658.45 GUB
658.45 G933t BUSINESS CAREER TECH
Characteristics: xiii, 255 p. ; 25 cm

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mcclearin Nov 12, 2011

The book could not keep my interest. I read about 60 pages and decided I had no interest in finishing.

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